Welcome to blog number 2,My last blog was about how I set up my home studio with the plan of sell my art from there rather than relying completely on commercial galleries.
It has now been about a month since setup, I haven't really started to advertise yet, other than a door magnet on my car and last week I put up a sign on my front gate. It simply reads 'Olivia Alexander Fine Art" and has my website and phone number. I ordered these from www.VistaPrint.com
, they were very cheap and I used one of my own artworks with strong colours as the visual.
On Saturday night we had a knock on the front door and two of our new neighbours stood on the door step with a bottle of wine, they had come to welcome us to the neighbourhood! After showing them around the house and talking about 'renos' for a bit I took them into the studio.
I have hung my paintings on the wall with a hanging system but hadn't got around to putting up prices.
Within ten minutes our two new friends had bought one large framed work and also have asked me to 'hold' a painting that is still stapled to a hard board and sitting on my easel. I haven't even signed it yet as I'm not sure it is quite finished but they fell in love with it and want it just as it is.
As they bought two paintings I agreed to give them a good discount. This is the one time I am happy to drop the price especially when a good deposit is given.
What did I learn from the night? Always be ready! Have your paintings, prices, catalogs ready and easy to access.
Also having your CV and portfolio on view is a good idea.
I've been published in two major Australian Art magazines but didn't have these on hand to show my neighbours.
If people see that you are professional and perceive your artwork as of value then they will feel much happier about paying for it and referring their friends.
anyway hopefully this will be the beginning of good things.
Please share your experiences with sales and the methods that you have found successful.
Next time: "What Inspires my 'Abstract' Art"